02 / theScore live experiences

Designing the second screen

A portfolio of live, glanceable, and visual sports experiences that made theScore more useful while games were unfolding.

Role: Portfolio product leadership
Scope: Live Activities, Android Live Events, ScoreCast, video, community

Product evidence

The product in the wild.

Launch assets and real product states across ScoreCast and Live Activities—the portfolio surfaces behind the strategy and outcomes.

theScore launch creative showing MLB ScoreCast pitch-by-pitch visualization on a phone — Launch assetMLB ScoreCast
The MLB launch brought the product thesis into market: make every pitch legible, visual, and useful when a fan could not watch the broadcast.
Launch asset supplied by me.

theScore App Store story featuring the launch of football ScoreCast — Launch assetFootball launch
Football ScoreCast launched as part of a broader live experience connecting visualization, highlights, community, and the game itself.
Launch asset supplied by me.

NFL ScoreCast screen showing a successful field goal, field position, play detail, and live odds — Product screenshotNFL ScoreCast
NFL ScoreCast translated raw play-by-play into field position, scoring outcomes, drive context, and the next useful action.
Product screenshot supplied by me.

NFL ScoreCast screen showing current drive state, field position, the latest play, and live clips — Product screenshotDrive state and clips
The live surface connected field position and drive state with the latest play and clips, keeping multiple forms of context in one place.
Product screenshot supplied by me.

MLB ScoreCast screen showing the at-bat, pitch location, pitcher detail, and last play — Product screenshotMLB ScoreCast
MLB ScoreCast made pitch location, count, player context, and the latest outcome understandable in one glance.
Product screenshot supplied by me.

theScore NFL Live Activity showing an upcoming Washington and Philadelphia game on a lock screen — Product screenshotLive Activities
Live Activities moved game utility outside the app, reducing the effort required to stay connected to an event.
Product screenshot supplied by me.

iOS permission prompt for theScore Live Activities beneath an upcoming Toronto and Edmonton hockey game — Product screenshotPlatform-native onboarding
The system supported repeat use across leagues through platform-native onboarding rather than another layer of custom product friction.
Product screenshot supplied by me.

Context

Sports fans already had a broadcast in front of them. The product opportunity was to add speed, context, and participation without competing for attention at the wrong moments.

Business problem

Traditional score updates were useful but increasingly undifferentiated. theScore needed a stronger live product thesis that could deepen engagement and create commercially valuable inventory at scale.

Strategic insight

The best second-screen experiences reduce effort. They surface the right information at the right moment, make live events easier to understand, and create natural reasons to return.

Customer behaviorWhat repeated action creates durable value?

Product choiceWhere can the experience earn a distinct role?

Business outcomeHow does the behavior support sustainable growth?

Evidence

system

The second-screen product system

01Glance

Live Activities and Live Events

02Understand

ScoreCast and visualization

03Catch up

Clips and highlights

04Participate

Community and conversation

Each surface reduced effort at a different moment while reinforcing the same live-sports behavior.Original system diagram based on publicly launched product experiences.

sequence

Portfolio logic

01Live moment

A fan needs context now

02Useful surface

Fast, native and glanceable

03Repeat behavior

More sessions and deeper engagement

04Business value

Audience growth and premium inventory

The portfolio connected customer utility to repeat sessions and commercially valuable inventory.Original outcome map using figures supplied in my resume.

Key decisions

Build a portfolio around glanceability, visualization, and live context.
Use platform-native surfaces where they reduced friction.
Create a coherent product system across sports and event states.
Integrate monetization in ways that preserved the live experience.

Cross-functional leadership

I led and partnered across product, design, iOS and Android engineering, backend platforms, data, editorial, sales, ad operations, league and platform relationships, and executive leadership.

What shipped

Live Activities on iOS
Live Events on Android
MLB and NFL ScoreCast
Live play-by-play visualization
Clips and video highlight experiences

Outcomes

Launched ScoreCast, Live Activities, and Live Events across more than 10 million devices.

Increased app sessions by 300% and engagement with live experiences by 250%.

Helped grow monthly active users by 30% and product-driven revenue by 60%.

Delivered approximately $10 million in projected revenue growth and $40 million in projected ARR.

Tradeoffs

Live products demand reliability and speed. The team had to balance platform constraints, sport-specific nuance, commercial goals, and the risk of overwhelming a fan during the moments that mattered most.

Lesson

A product portfolio compounds when every surface reinforces the same customer behavior and business thesis.

Team credit

The outcomes belong to a broad team across product, design, engineering, data, editorial, commercial, and platform partners. My contribution was product direction, portfolio decisions, alignment, and team leadership.

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