02 / theScore live experiences

Designing the second screen

A portfolio of live, glanceable, and visual sports experiences that made theScore more useful while games were unfolding.

Role: Portfolio product leadership
Scope: Live Activities, Android Live Events, ScoreCast, video, community

Context

Sports fans already had a broadcast in front of them. The product opportunity was to add speed, context, and participation without competing for attention at the wrong moments.

Business problem

Traditional score updates were useful but increasingly undifferentiated. theScore needed a stronger live product thesis that could deepen engagement and create commercially valuable inventory at scale.

Strategic insight

The best second-screen experiences reduce effort. They surface the right information at the right moment, make live events easier to understand, and create natural reasons to return.

Customer behaviorWhat repeated action creates durable value?

Product choiceWhere can the experience earn a distinct role?

Business outcomeHow does the behavior support sustainable growth?

Key decisions

Build a portfolio around glanceability, visualization, and live context.
Use platform-native surfaces where they reduced friction.
Create a coherent product system across sports and event states.
Integrate monetization in ways that preserved the live experience.

Cross-functional leadership

I led and partnered across product, design, iOS and Android engineering, backend platforms, data, editorial, sales, ad operations, league and platform relationships, and executive leadership.

What shipped

Live Activities on iOS
Live Events on Android
MLB and NFL ScoreCast
Live play-by-play visualization
Clips and video highlight experiences

Outcomes

Launched ScoreCast, Live Activities, and Live Events across more than 10 million devices.

Increased app sessions by 300% and engagement with live experiences by 250%.

Helped grow monthly active users by 30% and product-driven revenue by 60%.

Delivered approximately $10 million in projected revenue growth and $40 million in projected ARR.

Tradeoffs

Live products demand reliability and speed. The team had to balance platform constraints, sport-specific nuance, commercial goals, and the risk of overwhelming a fan during the moments that mattered most.

Lesson

A product portfolio compounds when every surface reinforces the same customer behavior and business thesis.

Team credit

The outcomes belong to a broad team across product, design, engineering, data, editorial, commercial, and platform partners. My contribution was product direction, portfolio decisions, alignment, and team leadership.

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