01Live mobile platform
Covers mobile platform
Turning reach into a habit
A mobile strategy for moving beyond episodic search traffic and building a stronger direct relationship with sports fans and bettors.
Read Covers case studyToronto · Consumer growth, mobile strategy and team leadership
Adam HuntConsumer Product & Portfolio Leader
I lead product teams and mobile portfolios that grow engagement, retention and commercial value.
Principal Product Manager at Covers. Four product teams and three direct PM reports. Previously Director / Group Product Manager at theScore and Head of Product at OwnersBox.
- product teams led
- 4Current Covers portfolio
- direct PM reports
- 3Current people leadership at Covers
- PMs managed
- 5Previous leadership at theScore
- cross-functional scope
- 100+Product, Engineering and Operations at theScore
Selected work
Consumer growth through product judgment.
Three chapters in mobile strategy, live engagement and portfolio economics. Each starts with my mandate, the decision and the result.
02Flagship case study
theScore live experiences
Designing the second screen
A portfolio of live, glanceable, and visual sports experiences that made theScore more useful while games were unfolding.
Read theScore case study03Zero to one and scale
OwnersBox fantasy portfolio
Building under real constraints
A startup product portfolio that connected differentiated game design with retention, margin, rewards, and company strategy.
Read OwnersBox case studyProduct leadership opportunities
Let’s discuss the mandate.
Interested in Director, Senior Director, Head of Product, and high-scope product leadership opportunities across consumer technology. Based in Toronto and open to relevant opportunities in Canada and the United States.
Career and mandate
Leadership across startup and scaled consumer products.
Formal titles tell part of the story. Team leadership, portfolio decisions and commercial responsibility explain the scope.
Covers / Legend
Principal Product ManagerFebruary 2025 to present
Leading a betting-volume portfolio across four product teams spanning mobile, community, handicapping, sports data, and core betting experiences, with direct leadership of three Product Managers.
theScore / Penn Entertainment
Director / Group Product ManagerJuly 2023 to February 2025
Led the Sports Media product organization across live experiences, content, community, monetization, and sportsbook integrations, managing five Product Managers and a 100+ person cross-functional organization.
OwnersBox Fantasy Sports
Head of Product, previously Senior Product ManagerFebruary 2020 to July 2023
Progressed from Senior Product Manager to Head of Product, leading fantasy sports, Pick 'Em, rewards, and VIP experiences reaching more than two million users.
Elmhurst Golf & Country Club
Product Manager2015 to 2020
Led digital product strategy and launched the club's mobile platform, modernizing the member experience, commerce, pricing, and operations.
Explore each chapter
Different contexts. A consistent leadership practice.
Connect
Principal PM · portfolio mandate
Four product teams and three direct PM reports across mobile strategy, betting utility and commercial investment.
How I lead
“Create clarity around the problem, the choice, the outcome, and the work that matters most.”
01Set portfolio direction and investment priorities
02Hire, coach and develop product managers
03Connect product choices to commercial outcomes
04Lead annual planning and executive communication
TastyPals
Better restaurant picks, without the tab spiral.
I am building TastyPals because choosing a restaurant should feel more personal than sorting through the same generic lists. It combines live restaurant data, real diner reviews, and a Taste ID to surface recommendations that fit what you actually like.
Field notes
Ideas I use in the work.
Concise, first-person notes on product judgment, mobile behavior, and leading a portfolio.
Portfolio leadership · 5 min read
How I prioritize a portfolio of four product teams
The mandate, decision frame and people leadership behind mobile strategy, repeat utility and commercial investment at Covers.
Read full noteLive products · 3 min read
Live sports products should respect attention
The best second-screen experiences know when to help, when to get out of the way, and how to earn the next glance.
Read full noteLeadership · 3 min read
Portfolio leadership changes prioritization
The question stops being which feature is best and becomes where the organization should place its next unit of attention.
Read full noteRecognition
Work recognized for product and design quality.
Selected team recognition across sports media, fantasy sports, and platform experiences.
2024ScoreCastMedia Feature of the Year
2024ScoreCastMost Beautiful Feature
2023Lightning LineupsFantasy Sports Feature of the Year
2023FSGAIndustry speaker