Covers mobile platform
Turning reach into a habit
A mobile strategy for moving beyond episodic search traffic and building a stronger direct relationship with sports fans and bettors.
Read the storySelected work
Three product chapters that show how I frame the business problem, identify the customer behavior that matters, and align teams around what to build next.
Covers mobile platform
A mobile strategy for moving beyond episodic search traffic and building a stronger direct relationship with sports fans and bettors.
Read the storytheScore live experiences
A portfolio of live, glanceable, and visual sports experiences that made theScore more useful while games were unfolding.
Read the storyOwnersBox fantasy portfolio
A startup product portfolio that connected differentiated game design with retention, margin, rewards, and company strategy.
Read the storyA note on the work
These stories focus on strategic choices, my contribution, and the outcomes we delivered. I have kept confidential terms and unreleased work out of them.
Every meaningful outcome was delivered by a cross-functional team. I describe my role without erasing the people who designed, built, operated, sold, and supported the work.