Adam Hunt
Consumer Product & Portfolio Leader · Toronto, Canada
Experience
Covers / Legend · Principal Product Manager
Leading a betting-volume portfolio across four product teams spanning mobile, community, handicapping, sports data, and core betting experiences, with direct leadership of three Product Managers.
- Own portfolio strategy and investment priorities across mobile and web, aligning product, engineering, commercial and executive leadership.
- Built and launched native iOS and Android apps for an established web-first consumer product.
- Direct product business cases, portfolio operating expenses and commercial investment decisions.
- Set sportsbook integration strategy and shape product direction connecting Covers with Genius Sports data, technology and partnerships.
theScore / Penn Entertainment · Director / Group Product Manager
Led the Sports Media product organization across live experiences, content, community, monetization, and sportsbook integrations, managing five Product Managers and a 100+ person cross-functional organization.
- Owned annual product strategy, portfolio planning and roadmap execution across live experiences, content, community and monetization.
- Managed five Product Managers; led hiring, performance management, promotions, PM development and company-wide communication.
- Launched ScoreCast, iOS Live Activities and Android Live Events with reported rollout reach above 10 million devices.
- Reported portfolio results: app sessions +300%, monthly active users +30% and product-driven revenue +60%.
- Business-case forecasts: approximately $10 million in projected revenue growth and $40 million in projected annual recurring revenue impact; projections are separate from realized results.
OwnersBox Fantasy Sports · Head of Product, previously Senior Product Manager
Progressed from Senior Product Manager to Head of Product, leading fantasy sports, Pick 'Em, rewards, and VIP experiences reaching more than two million users.
- Head of Product
- January 2022 to July 2023
- Senior Product Manager
- February 2020 to December 2021
- Owned product vision, portfolio roadmap and priorities across fantasy sports, Pick 'Em, rewards and VIP experiences.
- Led cross-functional product, engineering, design, marketing and operations work from strategy through launch and optimization.
- Launched Lightning Lineups and Fantasy Pick 'Em; reported portfolio handle reached tens of millions, with approximately 20% margin for Fantasy Pick 'Em.
- Established product operating rhythms, commercial KPIs and planning practices suited to a growing startup.
Elmhurst Golf & Country Club · Product Manager
Led digital product strategy and launched the club's mobile platform, modernizing the member experience, commerce, pricing, and operations.
- Launched a mobile platform and modernized member experience, commerce, pricing and operations.
Selected recognition
Media Feature of the Year, ScoreCast, 2024 · Most Beautiful Feature, ScoreCast, 2024 · Fantasy Sports Feature of the Year, Lightning Lineups, 2023 · FSGA industry speaker, 2023