Consumer Product & Portfolio Leadership Brief

Adam Hunt

Consumer Product & Portfolio Leader

Toronto, Canadaadamhuntproduct.com adamhunt2210@gmail.com

Leadership profile

I lead product teams and mobile portfolios that connect customer engagement, retention and commercial value. More than ten years across startup and scaled consumer products, with responsibility for people, portfolio strategy and investment decisions.

4product teams ledCurrent Covers portfolio

3direct PM reportsCurrent people leadership at Covers

5PMs managedPrevious leadership at theScore

100+cross-functional scopeProduct, Engineering and Operations at theScore

Career and mandate

Covers / LegendPrincipal Product Manager | February 2025 to present

Leading a betting-volume portfolio across four product teams spanning mobile, community, handicapping, sports data, and core betting experiences, with direct leadership of three Product Managers.

theScore / Penn EntertainmentDirector / Group Product Manager | July 2023 to February 2025

Led the Sports Media product organization across live experiences, content, community, monetization, and sportsbook integrations, managing five Product Managers and a 100+ person cross-functional organization.

OwnersBox Fantasy SportsHead of Product, previously Senior Product Manager | February 2020 to July 2023

Progressed from Senior Product Manager to Head of Product, leading fantasy sports, Pick 'Em, rewards, and VIP experiences reaching more than two million users.

How I lead

01Strategy before roadmap

02Outcomes over activity

03Prioritization is a leadership act

04Communication creates leverage

05Calm is part of the job

Selected team recognition

Media Feature of the YearScoreCast | 2024

Most Beautiful FeatureScoreCast | 2024

Fantasy Sports Feature of the YearLightning Lineups | 2023

Industry speakerFSGA | 2023

The 30-second version.